‘Winner takes it all’ as Hot 102.7FM and Dis-Chem send lucky listener to Abba Voyage

The 42-year-old Centurion Tennis Coaches administrator won the grand prize in the draw at Hot House in North Riding on Friday May 13.

“There’s something in my boots!” shouted Viki, as she dug her feet into a pair of Abba-inspired boots tagged “Thanks for the music,” while the other nine finalists could only stare at their boots, with tags such as “Super Trouper,” ‘Gimme Gimme Gimme’, ‘Dancing Queen’, ‘Money Money Money’ and ‘Waterloo’, were empty.


“I can’t breathe right now, it’s mind blowing,” Viki said. “I’ve been a fan of Abba since my dad played ‘Fernando’ on the family piano, and I can’t wait to go to London to see them. I’ve already been on Google to get ideas for my outfit!

Viki’s biggest task right now is choosing her travel partner, with daughter Anke and husband Gerrit vying for the coveted spot.

The month-long campaign saw Hot 102.7FM audiences listen to the audio cue ‘Gimme Gimme Gimme a Trip to London’, which prompted an entry on WhatsApp and a live moment, which resulted in 10 finalists entering the draw for the grand prize. .

“It was a campaign like no other,” says Lloyd Madurai, Managing Director of Hot 102.7FM. “It woven itself into the ‘Old Skool’ music we’re famous for, a fantastic prize from our longtime partners Dis-Chem and live competition that was lively and fun – and that’s what we are all about.”

Viki’s prize is an all-expenses-paid trip to London, including flights, accommodation at the four-star Amba Hotel at Marble Arch and tickets to the groundbreaking Abba Voyage concert at the custom-built Abba Arena at the Queen. Elizabeth Olympic Park – a concert that will feature all of the band’s famous hits, featuring avatars of the band members accompanied by a 10-piece live band.

“This is truly a once-in-a-lifetime award and we are very proud to be part of such a fantastic on-air promotion with the dynamic team at Hot 102.7FM,” said Debbie Wells, Publicity Manager at Dis-Chem, which also distributed tons of money loaded onto the winners’ Dis-Chem Benefits cards. “It was great for brand awareness and exposure, with friends of mine telling me all they heard on air for a month was Dis-Chem!”

As part of the campaign, Hot 102.7FM also hosted Disco Party of the Year, with a 70s and 80s Abba-inspired party which took place at The Galleria in Sandton on May 7, with tickets sold out. in just four days.