Transformative Partnership Seamlessly Integrates Mail Pro’s Powerful Systems and Capabilities with Integrity LeadCENTER to Help Integrity Partners and Agents Better Serve Customers
Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance and provider of wealth management and retirement planning solutions, today announced the acquisition of Mail Pro Leads ( “Mail Pro”), an innovative marketing and generation company. Mail Pro integrates its systems and capabilities with Integrity’s lead distribution technology, providing enhanced functionality for Integrity Platform partners.
Mail Pro is a respected and trusted market innovator that provides agents with high volumes of performance-based digital, social and direct mail leads for a wide range of life and health insurance products and services. The company also handles lead fulfillment. The seamless combination of Mail Pro’s extensive systems and capabilities with the Integrity LeadCENTER platform creates a more flexible, affordable, and streamlined experience for agents. This, in turn, will benefit American consumers who need life, health and wealth protection.
“Integrity maintains its relentless commitment to innovating in insurance for all stakeholders,” explained Bryan W. Adams, co-founder and CEO of Integrity. “As we have expanded our partner ecosystem, we are transforming the assurance process by collaborating with leading companies that bring deep expertise and knowledge to Integrity. Strengthening our lead generation capabilities with the proven experience and expertise of Mail Pro is the next step in creating end-to-end agent optimization. This partnership brings us closer to our goal of serving all Americans in the way they prefer – in person, online or over the phone. We couldn’t be more delighted to welcome Mail Pro to Integrity, and we look forward to working with them to improve the crucial service we provide to agents and their customers.
Mail Pro’s systems and capabilities will build on existing Integrity offerings that provide agents and agencies with world-class services. These include marketing through ThomasARTS, innovative and comprehensive quoting and listing systems through CSG Actuarial, product development through AIMC, third-party administration services through IAS, and access to data and analytics from DEFTResearch. Adding Mail Pro’s robust lead generation capabilities to the mix further strengthens Integrity’s efforts to innovate and transform all aspects of the insurance experience.
“Having access to timely, high-quality leads is what every agent and agency needs to keep growing,” said Anne Wood, Chief Marketing Officer of Integrity. “We understand that agents want to focus their time and energy on providing solutions to their customers rather than chasing leads. By integrating Mail Pro into Integrity’s technology solutions, we’re excited to provide agents with an enhanced and actionable work environment, from initial lead generation to contract closing. Innovation will always be a constant at Integrity, and this integration opens up countless opportunities for our partners.
“Integrity’s comprehensive, turnkey technology system allows agents to focus on people rather than prospecting,” said Shawn Meaike, President of Family First Life and Managing Partner at Integrity. “We have worked with Mail Pro for many years. Without their service and support, we would never have grown as quickly as we have. When you use Mail Pro’s ability to generate hundreds of thousands of leads and combine it with Integrity’s transformative insurtech platform, you get a flexible, more efficient and much more enjoyable agent experience. Integrity partners will see an impact on their business with Mail Pro – it’s another big step forward.
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