Generation Z has been at the forefront of technological changes in our lifestyle and media habits through the mass adoption of several elements within the web3 universe, as well as through the commercial generation using the mechanisms of web2. A new study from Vice Media Group and Publicis Groupe’s agency Razorfish also supports this theory.
The recent study titled The Metaverse: A View from Inside found that Gen Z spends more time in metaverse-related scenarios and has a closer relationship with themselves online than any previous generation. 57% of respondents said they felt more free to express themselves online than in real life while 45% said their digital identity was a fairer interpretation of their character.
The definition of the metaverse in the modern sense – without the potential mass adoption of the generic concept – is strongly positioned around multiplayer gaming, which is an arena that has been used in games such as Fortnite for many years now. So far, early Metaverse revenue models have been driven by the purchase of digital goods in the form of clothing or in-game rewards in the form of NFTs.
There is a noticeable decline in gaming from a global perspective after the age of 18, both in the millennial era and in Gen X. The current consensus is that millennials and gen z will embrace the digital sphere more into adulthood. Potentially making it a specific part of their day-to-day activities or way of life.
Brands are positioned to make the most of it and are likely to be the first to react in real time to market and lifestyle trends of their consumers. The concept of having digital elements of a brand in a metaverse or across games was also seen as a potentially viable option for Gen Z respondents.
According to Zach Hirsch, popular Gen Z social influencer and co-founder of Mozverse, his generation’s push into the digital world will not be an aberration.
“Young people have a much larger share in dictating trends than any other segment of society,” Hirsch said. “Whether through pop culture or as consumers, we are considered the primary target audience for brands, businesses and corporations around the world.”
“We are definitive trendsetters, and I think that will only elevate with our embrace of the metaverse. The generation after us will continue the trend that I feel.
Three years ago, Hirsch launched his @ipickwins Instagram account. He always picked more than ninety percent of the games correctly. A host of celebrities and influencers have started following her picks, including Jake Paul, Floyd Mayweather, Nate Burleson, Clinton Portis, Jadakiss, Fetty Wap, Bob Menery, Shane Mosley, Rashad Evans and Mike Leach.
Hirsch has earned a reputation for taking on most of the more established handicappers and picking longshots. He had the LA Rams as his dormant Super Bowl pick before the start of the NFL’s final season and picked Dmitry Bivol to upset prohibitive frontrunner Canelo Alvarez on the recent Fight Guys podcast.
Today, his Instagram account has over a million verified followers which he has now leveraged to co-found Mozverse with tech entrepreneur Danny Mozlin, a start-up specializing in developing custom NFT marketplaces. and Metaverse projects.
“Of all the choices I’ve made, I’m the most confident about Mozverse. I’m all for NFTs, Web3, and Metaverse,” says Hirsch.
Hirsch was also recently tapped to co-host Worldstar Hip-hop’s sports podcast with rapper Jadakiss. The Kiss and The Myst format is a combination of sports and culture, and each episode features a different celebrity guest. They are currently filming in Miami after the first episodes of the season were filmed in New York.
“Associating Zach as Jada’s co-host was a bit risky due to his lack of experience, but after filming one episode I knew it was a great decision. Both guys know the sport in different ways. and they go head-to-head. It was great working with them and watching them bond. I call them the modern odd couple and see the show being a big hit. said Daniel Cotton, Worldstar COO and executive producer of the show.
On his current activities and the integration of digital projects among his generation and others, Hirsch said, “I think sports, entertainment and business are all starting to merge and the metaverse is the future home of it all. . That’s why I’m so excited about Mozverse.
“There are so many opportunities now to generate income for young people. More than ever. I think the entertainment space will be an area particularly ripe for growth.